SmartWool created an event to boost sales for outdoor retailers in October, historically a slow month. I helped concept and design the promotion, including customizable posters, print & digital ads, and social media assets.

Rock n' roll inspired every detail of the design, like the retailer advisory stickers on the kit boxes. The customizable window posters are reminiscent of tour posters. Instead of writing tour dates on the bottom, retailers added in their own discount offers. And all of the digital assets were delivered on a CD in a custom jewel case.