As the in-house Art Director at EarthQuaker Devices, I have implemented new websites for the U.S. and Japan and redesigned our print advertising. I am also responsible for concepting and executing designs across all marketing channels.
Art direction, packaging design and a couple cover restorations for reissues.
SmartWool created an event to boost sales for outdoor retailers in October, historically a slow month. I helped concept and design the promotion, including customizable posters, print & digital ads, and social media assets.
Rock n' roll inspired every detail of the design, like the retailer advisory stickers on the kit boxes. The customizable window posters are reminiscent of tour posters. Instead of writing tour dates on the bottom, retailers added in their own discount offers. And all of the digital assets were delivered on a CD in a custom jewel case.
New Deal Skateboards
While working as an in-house designer at Element Skateboards, our sister brand, New Deal Skateboards, became my pet project. Collaborating with artists and professional athletes, I drove the creative direction of the brand.
The Rove series of skateboards was featured in the Print Magazine Regional Design Annual. Illustration work by Todd Francis.
Various hand printed concert posters.
Smoke Signals was a collaboration with my good friend Adam Yuratovac. Together we screenprinted posters, t-shirts and released records by bands who think that everything sounded better in the 60s.