ART DIRECTION, ADVERTISING, WEBSITE DESIGN, MERCHANDISING, VIDEO DIRECTION

Flood Wood Care wanted to arm homeowners with tools that would help demystify the wood staining process. Starting with a motivational ad campaign, homeowners were directed to a redesigned website featuring a stain chooser tool and instructional videos.

New retail merchandising displays were more approachable and instructional. This new approach even helped Flood Wood Care win more shelf space at The Home Depot.