Wanting to remind runners that the Steamboat Marathon is a perfect vacation race, I drew inspiration for the logo from destination bumper stickers. Ads combined scenic race photography with testimonials from previous participants.
CONSERVANCY FOR CVNP
MARKETING COLLATERAL, ADVERTISING, SIGNAGE, PRO BONO
The Conservancy for Cuyahoga Valley National Park is a non-profit organization created to engage public support and provide services to enhance public use and enjoyment of the park. I have designed for them on a pro bono basis, helping them to connect with local residents and out-of-state visitors.
FLOOD WOOD CARE
ART DIRECTION, ADVERTISING, WEBSITE DESIGN, MERCHANDISING, VIDEO DIRECTION
Flood Wood Care wanted to arm homeowners with tools that would help demystify the wood staining process. Starting with a motivational ad campaign, homeowners were directed to a redesigned website featuring a stain chooser tool and instructional videos.
New retail merchandising displays were more approachable and instructional. This new approach even helped Flood Wood Care win more shelf space at The Home Depot.